From Toshiba to Tango, from Beck's to BMW, from Starbucks to Salad Cream (Heinz - of course!) Brand Doctors, essentially, do two things. We conduct good strategic brand research - like many. More importantly, however, what gets us repeat purchase, is our clear, involving debriefs.

The Brand Doctors come from client side Marketing and Insight, Fashion, Advertising and Design agency Planning and Qualitative Research. We understand the importance of a story well told. We appreciate that the audience needs to feel confident about the actions they need to take.

We have a reputation of being incisive and 'innovative' qualitative thinkers. 'Innovative' does not mean reinvention of the wheel. We offer a simple, more robust 'prescription' for good orderly direction.

 

Our qualification for being 'Brand-Doctors' is, in part, our blue-chip client list as well as the fact that we are known to 'crack' difficult problems and suggest opportunities for clients. The conversation can start at any point of the process and need not end at the debrief.

For example, as a precursor to more formal research based work, we can conduct 'Doctor in the House'. This usually involves a small scale piece of research (2 groups or workshops) followed by a directional, 'first sight', debrief on your brand. This offers brands of any size a good diagnostic platform, especially if past research seems out of date or fuzzy.

The markets we specialize in are Money, Food and Drink, Transport (especially cars) and Media. If your brand suffers from exaggerated criticism in its category then our experience may be very relevant too. We discreetly work with a number of 'Scapegoat brands' (and 'Saints' too).

"Brand Doctors consistently provide actionable answers with a strong, coherent structure. They communicate it in a clear, informative, but probably most importantly, in an interesting and entertaining way"

Ben Tuff - former Senior Consumer Insight Manager at Britvic Soft Drinks now at Pepsi International (Asia).